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Marginal Gains Blog
Marginal Gains Blog

  • Three arrows in a loop representing the three steps of the habit loop: cue, routine and reward

    The Habit Loop: How Cue, Routine and Reward Work

    BySimon Shaw 4 January 202619 March 2026

    Every morning, you wake up and reach for your phone. You smell coffee brewing and suddenly…

    Read More The Habit Loop: How Cue, Routine and Reward WorkContinue

  • Domino effect chain reaction illustrating how keystone habits trigger change

    Keystone Habits: Definition, Origin and Examples

    BySimon Shaw 4 January 202623 March 2026

    Some habits matter more than others. This seems obvious when you say it aloud, but people…

    Read More Keystone Habits: Definition, Origin and ExamplesContinue

  • Hand holding stopwatch representing the two-minute rule for building habits effectively

    The Two-Minute Rule for Habit Formation (With Examples)

    BySimon Shaw 4 January 202619 March 2026

    The two-minute rule for habits is one of the most effective tools for making new behaviours…

    Read More The Two-Minute Rule for Habit Formation (With Examples)Continue

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